Oral Beauty for a New Generation

SMILE BRIGHTER, SPEAK UP LOUDER, LIVE YOUR TRUTH BOLDLY
A photo of Cassandra, a profile for the Colgate CO.llective, applying the Colgate CO. It's Lit! Overnight Whitening Pen to her front teeth in front of a mirror.
⏰ 5:28 AM
Review: "That's something I would definitely love to see at my counter every day." - Mercedez S. (32 , She/Her/Hers, TX)* ⏰ 5:28 AM
Review: "I get the feeling that designers put thought into every single component. - Lilian C. (25, She/Her/Hers, NY)* ⏰ 5:28 AM
Review: "I care a lot about how my products look when they’re always visible (like on my bathroom counter), and I love how this looks." - Kylie W. (26, She/Her/Hers, RI)* ⏰ 5:28 AM
Review: "Beautiful. Very dream-like." - Chardene W. (28, She/Her/Hers, GA)*
⏰ 5:28 AM
Review: "That's something I would definitely love to see at my counter every day." - Mercedez S. (32 , She/Her/Hers, TX)* ⏰ 5:28 AM
Review: "I get the feeling that designers put thought into every single component. - Lilian C. (25, She/Her/Hers, NY)* ⏰ 5:28 AM
Review: "I care a lot about how my products look when they’re always visible (like on my bathroom counter), and I love how this looks." - Kylie W. (26, She/Her/Hers, RI)* ⏰ 5:28 AM
Review: "Beautiful. Very dream-like." - Chardene W. (28, She/Her/Hers, GA)*

*Testimonials shared during consumer research study.