Smile Brighter

Get the supernova teeth whitening kit for professional level whitening at home
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A group of CO. by Colgate oral beauty products.

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CO. by Colgate is more than brushing your teeth every day -- it's a ritual for feeling good. We made this line with award-winning oral beauty products to reimagine your wellness routine.

For every CO. by Colgate product purchased in 2022, we will donate $1 to The Cybersmile Foundation, committing to a minimum donation of $200,000 and a maximum of $300,000.

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A group of CO. by Colgate oral beauty products.

Shop Co.

CO. by Colgate is more than brushing your teeth every day -- it's a ritual for feeling good. We made this line with award-winning oral beauty products to reimagine your wellness routine.

Shop All
A group of CO. by Colgate oral beauty products.

Shop Co.

CO. by Colgate is more than brushing your teeth every day -- it's a ritual for feeling good. We made this line with award-winning oral beauty products to reimagine your wellness routine.

Shop All
Whiten product

Whiten

Get happy, sparkling white teeth with our WOW whitening products

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Brush product

Brush

Toothbrushes with soft bristles that you'll love to use

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On-The-Go product

On-The-Go

Keep your smile clean and bright with on-the-go mouthrinse & more

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Kits product

Kits

Save up to 15% with our curated kits of CO. products

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What people are saying

“THIS WHITENING PEN IS PERFECT FOR THOSE WHO LIKE TO BE LESS MAINTENANCE! IT'S SO CONVENIENT THAT IT HELPS WHITEN YOUR TEETH WHILE YOU SLEEP.”

- stacyizzle2

* I RECEIVED THIS PRODUCT FOR FREE AS PART OF A SAMPLING PROGRAM

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“I ABSOLUTELY LOVE THIS KIT! DEFINITELY MAKES YOUR TEETH WHITER. I WOULD DEFINITELY RECOMMEND TO A FRIEND.”

- BETHER3

* I RECEIVED THIS PRODUCT FOR FREE AS PART OF A SAMPLING PROGRAM

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“THIS IS SUCH A BEAUTIFUL AND WONDERFULLY MADE TOOTH BRUSH! I LOVE THE GOLD FINISHES AND PINK BRISTLES. IT GIVES YOU A GREAT CLEAN BUT FEELS GENTLE.”

- CRYSSY9

* I RECEIVED THIS PRODUCT FOR FREE AS PART OF A SAMPLING PROGRAM

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Brush with this dazzling duo

The CO. Brushing Kit combines our CO. Worker Electric Toothbrush with our Oh So Dazzling Whitening Toothpaste for sparkling white teeth!

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Dax Brush Toothpaste Dax Brush Toothpaste Tablet Dax Brush Toothpaste Mobile

Hot off the press

The dazzling gen z-targeted collection not only looks fabulous in any bathroom setup but includes some seriously innovative (and gentle) products.

I'm kind of shocked by how bright my teeth are looking.

This product was so cool. For something that's potentially pretty intimidating (like whitening your own teeth), The supernova is simple and easy to use.

Best customizable electric toothbrush.

A photo of Eunice, a profile for the Colgate CO.llective, smiling with joy after using Colgate CO. teeth whitening products like the TLC toothbrush, Oh So Dazzling Whitenint Toothpaste, and It's Lit! Overnight Whitening Pen.

1 co. product purchased = $1 donated

For every CO. by Colgate product purchased in 2022, we will donate $1 to The Cybersmile Foundation, committing to a minimum donation of $200,000 and a maximum of $300,000.

learn more
A photo of Eunice, a profile for the Colgate CO.llective, smiling with joy after using Colgate CO. teeth whitening products like the TLC toothbrush, Oh So Dazzling Whitenint Toothpaste, and It's Lit! Overnight Whitening Pen.

1 co. product purchased = $1 donated

For every CO. by Colgate product purchased in 2022, we will donate $1 to The Cybersmile Foundation, committing to a minimum donation of $200,000 and a maximum of $300,000.

Learn more

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