A photo of Eunice, a profile for the Colgate CO.llective, smiling with joy after using Colgate CO. teeth whitening products like the TLC toothbrush, Oh So Dazzling Whitenint Toothpaste, and It's Lit! Overnight Whitening Pen.

CO. IS MORE THAN BRUSHING YOUR TEETH EVERY DAY — IT’S A RITUAL FOR FEELING GOOD. WE MADE THIS LINE OF PRODUCTS TO REIMAGINE YOUR WELLNESS ROUTINE.

CO. WILL MAKE YOUR SMILE BRIGHTER, SO YOU CAN — HAVE MORE FUN, SPEAK UP LOUDER & LIVE YOUR TRUTH BOLDLY.

A photo of Dax, a profile for the Colgate CO.llective, showing his whitened teeth.

Our Products

CO. makes oral beauty products with your lifestyle in mind. From whitening devices and wands to on-the-go toothpaste tabs and mouthrinses, CO. represents a fluid idea around self-care — one that changes based on what you want and when you want it.

A woman applying the Colgate CO. Oh So Dazzling Whitenting Toothpaste to her TLC toothbrush.

Our Vision

At CO., we believe in an inclusive future where everyone can express themselves freely and live their truth boldly. When we can express ourselves freely, we smile more.

That’s why for every CO. by Colgate product purchased in 2021, we will donate $1 to The Cybersmile Foundation, a nonprofit organization committed to digital wellbeing and tackling all forms of bullying and abuse online, committing to a minimum donation of $200,000 and a maximum of $300,000.

CO. by Colgate has also sponsored a report by The Cybersmile Foundation titled, The State of Play Report: Gen Z & Identity Based Cyberbullying. Read the report or follow our social channels to learn more about the findings and how we can all be better online citizens.

The Cybersmile Foundation is a multi-award-winning nonprofit organization committed to digital wellbeing and tackling all forms of abuse and bullying online. They work to promote kindness, diversity and inclusion by building a safer, more positive digital community and encouraging people to realize their full potential without the fear of ridicule and abuse. Through education and the promotion of positive digital citizenship, The Cybersmile Foundation reduces incidents of cyberbullying and provides professional help and support services to children and adults around the world.