CO. IS MORE THAN BRUSHING YOUR TEETH EVERY DAY — IT’S A RITUAL FOR FEELING GOOD. WE MADE THIS LINE OF PRODUCTS TO REIMAGINE YOUR WELLNESS ROUTINE.

CO. WILL MAKE YOUR SMILE BRIGHTER, SO YOU CAN — HAVE MORE FUN, SPEAK UP LOUDER & LIVE YOUR TRUTH BOLDLY.

Our Products

CO. makes oral beauty products with your lifestyle in mind. From whitening devices and wands to on-the-go toothpaste tabs and mouthrinses, CO. represents a fluid idea around self-care — one that changes based on what you want and when you want it.

Our Vision

We want you to feel good about yourself, so you can smile brighter and express yourself freely. At CO. we are spotlighting and celebrating organizations and individuals who advocate for a future where everyone feels confident to express themselves freely.