A photo of Eunice, a profile for the Colgate CO.llective, smiling with joy after using Colgate CO. teeth whitening products like the TLC toothbrush, Oh So Dazzling Whitenint Toothpaste, and It's Lit! Overnight Whitening Pen.

AT CO., WE BELIEVE IN AN INCLUSIVE FUTURE WHERE EVERYONE CAN EXPRESS THEMSELVES FREELY AND LIVE THEIR TRUTH BOLDLY. WHEN WE CAN EXPRESS OURSELVES FREELY, WE SMILE MORE.

Our Cause

That's why for every CO. by Colgate product purchased in 2021, we will donate $1 to The Cybersmile Foundation, a nonprofit organization committed to digital wellbeing and tackling all forms of bullying and abuse online, committing to a minimum donation of $200,000 and a maximum of $300,000.

CO. by Colgate has also sponsored a report by The Cybersmile Foundation titled, The State of Play Report: Gen Z & Identity Based Cyberbullying.

State of play - The Cybersmile Foundation

STATE OF PLAY

A national report exploring the prevalence and emotional impact of identity-based cyberbullying on Gen Z in the U.S.

VIEW THE REPORT

POWERED BY

FACTS FROM THE REPORT

87%
of Gen-Z have seen somebody targeted with online bullying, abuse or harassment
90%
of Gen-Z have seen somebody targeted with online bullying, abuse or harassment based on their physical appearance
74%
of Gen-Z have seen somebody targeted with online bullying, abuse or harassment for how they express their individuality or identity
72%
of Gen-Z have seen somebody targeted with online bullying, abuse or harassment based on their skin tone
78%
of Gen-Z have seen somebody targeted with online bullying, abuse or harassment based on their sexual identity
88%
of Gen-Z state they will be motivated to act as a result of seeing someone bullied, abused or harassed online
58%
of Gen-Z state they want more guidance on how to help when someone is being abused, harassed or bullied online

TOP TIPS FOR BEING A BETTER DIGITAL CITIZEN FROM THE CYBERSMILE FOUNDATION

1

learn how to protect yourself and others

Take the time to learn and understand how to use safety, privacy and security features and how to access platform support and reporting tools. This is valuable knowledge that you can use to stay safe online - or pass on to others to keep them safe too!

2

click with compassion

Take the time to learn and understand how to use safety, privacy and security features and how to access platform support and reporting tools. This is valuable knowledge that you can use to stay safe online - or pass on to others to keep them safe too!

3

Don't Retaliate

Retaliating when someone is targeting you usually only escalates the situation and makes things worse. Establish your own boundaries and don't be afraid to end a conversation if it is not reasonable or productive. Normalize the use of the block feature - that is what it is there for!

4

Encourage a positive community tone

Using platform community management tools such as word and phrase filters to control not only your own experiences but also what your audience could be exposed to can really help reduce the circulation of abusive content and the potential for offence and trauma. Abusive content affects everybody reading it - not just the intended target.

5

Help others in need

Reaching out to help someone in need has the power to change or even save a life. Look out for people who are being targeted with abuse or who appear to be in crisis and if you're comfortable doing so, connect with them privately to let them know you are there for them. If you do not feel comfortable reaching out, you can anonymously report people being abused or in crisis to the platform safety team who will follow up with the user.

6

Be the change

Being a good digital citizen is about leading by example and positively changing negative online behaviors. Respecting people and their boundaries as well as knowing how to look after yourself and others can help each of us to play our part in creating a kind and truly inclusive internet for everybody.

About The Cybersmile Foundation

The Cybersmile Foundation is a multi-award-winning nonprofit organization committed to digital wellbeing and tackling all forms of abuse and bullying online. They work to promote kindness, diversity and inclusion by building a safer, more positive digital community and encouraging people to realize their full potential without the fear of ridicule and abuse. Through education and the promotion of positive digital citizenship, The Cybersmile Foundation reduces incidents of cyberbullying and provides professional help and support services to children and adults around the world.

LEARN MORE