Rechargeable At-Home Teeth Whitening Kit

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A brilliant blast of stellar whitening to give dull teeth an intense glow-up. With our SuperNova system we fused 2 powerful technologies — our advanced hydrogen peroxide serum plus patented blue LED device— for a futuristic, luminous smile. Get ready to shine! Get six shades whiter teeth in 10 days* with this exceptional at-home teeth whitening kit designed for no tooth sensitivity.

Simply use the It’s Lit Overnight Whitening Wand as a refill for a whiter smile

Counter Worthy Contents: 1 Rechargeable LED Teeth Whitening Device with Charging Case, 1 Whitening Wand (0.08 FL OZ (2.5 mL)), 1 USB Cord

*10 minutes per day for 10 days. Use as directed.

1 CO. product purchased = $1 donated

For every CO. by Colgate product purchased in 2022, we will donate $1 to The Cybersmile Foundation, committing to a minimum donation of $200,000 and a maximum of $300,000. Learn more here.

How to use

  1. CHARGE IT UP: Charge to 100% before first use (FYI: Solid green light = fully charged)
  2. Brush teeth!
  3. Pat teeth dry and apply It’s Lit to top row of teeth. Wait 10-15 seconds
  4. Repeat process on bottom row (FYI: first use may take up to 20 clicks)
  5. Insert tray into mouth
  6. Turn it on - serum activated
  7. SUPERNOVA AND CHILL: Wait 10 minutes
  8. It’ll beep once halfway through. Two beeps says you’re done
  9. Do not eat or drink for 4 hours. After 4 hours, brush teeth.


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